One set of products require to be designed for tourists visiting Uzbekistan that will take chocolate as a souvenir. For that reason, there was a need in designing 3 designs of the chocolate package, each for 3 mostly visited provinces of Uzbekistan. The second set was designed as an export product that will be mainly sold in foreign stores. Even client categorized its target audience as ``everyone``, it was decided that first set, regarding souvenir products, was mainly focused on the elder group of people, namely, 50-60. It was identified by the age group of people that were visiting Uzbekistan last 3-5 years. The second set of the product that is going to be exported to European stores is more focused on low - average income people.