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Skandinavia

Project details

Scandinavia is positioning itself as a manufacturer of high-quality leather products. We were asked to render branding in its entirety. We have been influenced by the mythology of Scandinavian artisans with a distinctive, but simultaneously simple style in order to establish a brand of leather goods! We defined our principal item after brainstorming, a bearded Viking warrior with a shield.
CLIENT:

Skandinavia

ART DIRECTION:

Farrukh Murodov

Scope:

Brand Identity

The target audience of Skandinavia is youth. We wanted to move away from the usual tough Nordic style and dress it up with a bright youthful style. Also for female clients, we've separated a special line called the Skandinavia Valkyrie series.

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