Scandinavia is positioning itself as a manufacturer of high-quality leather products. We were asked to render branding in its entirety. We have been influenced by the mythology of Scandinavian artisans with a distinctive, but simultaneously simple style in order to establish a brand of leather goods! We defined our principal item after brainstorming, a bearded Viking warrior with a shield.
CLIENT:
Skandinavia
ART DIRECTION:
Farrukh Murodov
Scope:
Brand Identity
The target audience of Skandinavia is youth. We wanted to move away from the usual tough Nordic style and dress it up with a bright youthful style. Also for female clients, we've separated a special line called the Skandinavia Valkyrie series.
